About
Analysis of B2B competitor sites to align the global site to the industry standard. Taking note of best practices to inform decisions on the homepage.
Challenge
To create a global homepage which shows the companys offerings in a summarised way for customers to easily find. There is a need to reduce bounce rates and increase time spent on pages.
Solution
A stripped back homepage with categories grouping offerings based on key words and customer insights. Desktop design first as high user percentage viewed on desktops.